Life’s Tough Media’s Podcast Services Division

Creating and managing a quality podcast takes a significant amount of work, time and resources—especially when running a business. Thankfully, Life’s Tough Media’s Podcast Services Division has you covered! Whether you are seeking scriptwriting, editing, video production, or branding services, Life’s Tough Media works with your company to craft specially tailored content you are proud to share with the world. From our expansive portfolio of critically acclaimed podcasts under our classic Life’s Tough brand—such as, “Life’s Tough: YOU can be TOUGHER!”—we showcase our expertise and robust skillset in the production of premium podcasts. With a growing and satisfied client base, we are quickly gaining recognition and prominence as the go-to choice for quality podcast production.

Why re-invent the wheel? Join forces with Life’s Tough Media’s Podcast Services Division today to have all your podcast objectives met with accuracy, efficiency, and passion. Email us at info@lifestough.com or simply fill out the form to start your podcast journey today.

Start your Podcast Journey TODAY, right here, with us!

Start your podcast journey with us

The Denise Ilitch Show

In her conversational podcast, Denise generously reaches into her Rolodex tapping fellow entrepreneurs and leaders to share their stories of success and the secrets that helped get them there. Listen to learn how to grow your self-confidence, overcome adversity, lead with vision, and be brave. Woven throughout all these conversations are themes of humility, perseverance, and the importance of giving back to your community.

Denise believes, “Investing in yourself, in your education, knowledge and experience is one of the best returns on investments you can have. No one can take that away from you. Self-improvement is a lifetime journey. And you are worth it.”

A powerhouse in business and philanthropy in Detroit for over 40 years, Denise is the owner of Ilitch Family Companies and President of Ilitch Enterprises. The family company began in 1959 when her parents opened a single mom and pop pizza shop, which they grew to become the third largest pizza chain in the world, Little Ceasar’s Pizza. The company also manages leading brands in the sports and entertainment and real-estate development sectors, including the Detroit Tigers (MLB) and the Detroit Red Wings (MLH) and employs tens of thousands of people worldwide.
 

Join Denise as she gives you the roadmap to becoming your best self and meet some of the incredible leaders of communities just like yours.

The Denise Ilitch Show

In her conversational podcast, Denise generously reaches into her Rolodex tapping fellow entrepreneurs and leaders to share their stories of success and the secrets that helped get them there. Listen to learn how to grow your self-confidence, overcome adversity, lead with vision, and be brave. Woven throughout all these conversations are themes of humility, perseverance, and the importance of giving back to your community.

Denise believes, “Investing in yourself, in your education, knowledge and experience is one of the best returns on investments you can have. No one can take that away from you. Self-improvement is a lifetime journey. And you are worth it.”

A powerhouse in business and philanthropy in Detroit for over 40 years, Denise is the owner of Ilitch Family Companies and President of Ilitch Enterprises. The family company began in 1959 when her parents opened a single mom and pop pizza shop, which they grew to become the third largest pizza chain in the world, Little Ceasar’s Pizza. The company also manages leading brands in the sports and entertainment and real-estate development sectors, including the Detroit Tigers (MLB) and the Detroit Red Wings (MLH) and employs tens of thousands of people worldwide.
 

Join Denise as she gives you the roadmap to becoming your best self and meet some of the incredible leaders of communities just like yours.

The Top 7 Reasons Why Businesses Are Podcasting (And Why You Should, Too!)

Personal, Portable, and Powerful

More and more people are listening to podcasts every day. While some people prefer to listen to new podcasts over new music, the rising number is attributed to listeners moving from AM/FM radio to podcasts. The overarching move from radio to other streaming platforms has transformed podcasts into the popular alternative for busy people who seek to learn new information while being entertained. Podcasts allow people to listen on the move and feel a personal connection to the material being presented. As a result, podcasts have potential to create a powerful impact on the way people navigate the business space. Podcasts also offer all types of businesses and brands to develop a strong relationship rooted in common interest.

Tap into a Pool of Highly Engaged Listeners

Unlike a traditional commercial, which we’ve become conditioned to tune out, podcast listeners deliberately tune in at their convenience, often listening alone while wearing headphones. This fosters an environment in which listeners are highly engaged with the content. And with a frequent release schedule, listeners are motivated to return and make what you say a part of their daily or weekly routine. This creates a positive feedback loop that fosters engagement from loyal clients, customers, and/or followers, depending on your brand. Ultimately, you won’t want to miss out on an opportunity to create more loyal clients and customers.

Increase Your Network Size and Range of Influence

How do you keep that one-on-one feel, but also reach a wide variety of clients? Many brands are launching podcast as a way to connect to their customers and potential clients. Podcasting allows you to offer specific information about your products or services, share your companies’ values, and spread your mission to more people—all while creating that personal connection people crave.

Become a Leading Authority in Your Industry

Demonstrate your authority in the business world by greatly increasing the number of people who know about your expertise. By extending your business network into the podcast space, you can showcase your brand and build credibility in your industry. Then, as you continue to gain experience in podcasting, you can feature reputable guests on your show and guest star on other people’s podcasts. Podcasting will foster countless opportunities to grow your brand, expand your network, and build long-lasting relationships as a leading authority your industry.

Share Your Unique Story

Podcasting opens doors in business that have been previously closed. In a content driven world, it’s important to have your voice be heard. Many businesspeople have done this by publishing a book, writing a column in their local newspaper, or sending out newsletters. With podcasting, you can repurpose valuable content and reach a wider audience with your unique message.

Foster Dialogue and a Strong Sense of Community

Starting a podcast will allow you to build community with likeminded people. For example, podcasting encourages communication and invites everyone into thought-provoking dialogue—something that you may not have the platform for otherwise. What better way to build engaging rapport and trust with your listeners?

Profit from Your Podcast with Excellent Return on Investment

The benefits of creating a business podcast go well beyond a simple “dollars spent/dollars generated” formula. In this way, podcasts are an excellent marketing tool that are trailblazing the business landscape. Listeners on your podcast create a profitble return on investment, making the time and money that you put into your podcast worth it. Many people in business have reported that networking through podcasting has been the driving force of revenue for their company. All in all, there truly is no better time than now to start a podcast for your business!

Podcast Sponsorships

Through Life’s Tough Media sponsorship opportunities, your products and services can be advertised across other relevant and reputable podcast platforms reaching your ideal clients. By featuring your company in places where active podcast listeners gather, you can strategically broaden and expand your reach. Oftentimes, companies can neglect the sales pitch. With sponsorship placements through Life’s Tough Media, your brand can deliver high-quality advertisement that effectively reaches your target audience every time.

Audiograms

Life’s Tough Media provides short clips of your show to give listeners a taste of what the whole podcast episode will cover. It is an efficient and consistent way to promote your show to those who may have never listened before and offer an exciting reminder to frequent listeners. Easy to distribute across social media platforms, audiograms feature a 30-60 second clip of the podcast for all to hear.

Cover Art

Life’s Tough Media’s Podcast Services Division will work with you to create a title and cover art image that is eye-catching and communicates your show’s essence. Whether you want artwork that is overtly branded or more abstract in style, Life’s Tough Media will make your podcast cover stand out.

Editing Services

Are you happy with the content of your show, but the sound quality isn’t to your desired standard? Or are you tired with doing the editing work after a long recording session? If you are looking for a specialist for your editing and mixing process, look no further than Life’s Tough Media and our state-of-the-art services. No longer will you have to spend unnecessary hours editing out unnecessary pauses, clicks and clanks, as well as the dreaded “ums.”

Episode Descriptions

An essential component for every podcast episode includes a succinct description. Life’s Tough Media’s team will provide a brief overview of episode content as well as links to articles, websites, social media platforms, and/or services mentioned during the podcast. These descriptions will travel to any platform that your podcast is published on, which will enhance your existing Search Engine Optimization (SEO) efforts.

Music Sourcing

Finding royalty free music that reflects your brand’s personality and sounds original can be frustrating and challenging. Oftentimes, podcasts end up stuck with the same old stock music. Life’s Tough Media works with numerous reputable music providers to guide you to the perfect match for your podcast’s signature sound.

Professional Voiceovers

Having a strong, steady voice introduce your host to the podcast adds an additional layer of professionalism. With Life’s Tough Media, you can choose from a plethora of professional voice options. Whether you are looking for a more feminine or masculine sounding voice, someone who speaks smooth as butter or edgy and fresh, the options are endless. When you pay greater attention to the sound of your show, the audience will take note. Furthermore, Life’s Tough Media will work with you to have a fitting intro, outro, and/or special segment pieces that will bring your podcasting quality to the next level.

Video Recording and Editing

Adding a visual component to your podcast can add immense value to your podcast product—or it can make it worse if improperly done. If you are serious about offering a video podcast to your audience, Life’s Tough Media can assist you in developing episodes worth watching. From motion graphics to visually appealing charts and graphs, product demos, and appealing podcast backgrounds—our Life’s Tough Media team of skilled editors and designers work with you to record and edit your premium video podcast experience.

Video Teasers and Trailers

Life’s Tough Media offers video trailers and teases to introduce and promote your podcast. Similar to audiograms and their promotional potential, our video content services include a well-produced and edited video. Moreover, our teasers and trailers contain cover art with all information about the host(s), guest(s), as well as a call-to-action button for social media advertising. Overall, Life’s Tough Media video teasers and trailers provide your podcast with an effective means of promoting visual content in our visually driven world.

Get in touch

For a no-cost, no-obligation consultation email us at info@lifestough.com, or simply fill out the form.