Dustin Plantholt was born on August 12, 1983 in Oceanside CA, as Dustin Roper into a turbulent childhood.  At 3, he and his sister Tennille were left with their drug addicted father to fend for themselves.  By the age of 4, Dustin’s drug addicted biker father, Robbie, beat a man to death with his bare hands in front of Dustin and his older sister. They were then put into the foster system.

When Dustin turned 6, he and his sister were pulled out of the foster system and sent to live in Maryland, where he & his sister reunited with family members.

In 2014, the untimely death of his sister from a drug overdose caused Dustin to question his own life’s purpose and began to focus on using his talents to better the world.

Once a model of a top New York / Miami Agency, Dustin now runs several successful businesses and sits on several boards, including The March of Dimes.
In May of 2018, Dustin founded Life’ Tough a company that focuses on getting people to tell their story no matter how difficult. He and his cofounders believe that in order to overcome the obstacles that are put before you need to speak your truth and embrace you past. LifesTough.com is the central hub for a person to tell their story, training train themselves and others to with online videos and webinars for encouragement and methods on how to be tougher.
Dustin’s story has touched the lives of everyone that hears it. He uses his book, Life’s Tough You Can Be Tougher, to tell his story of overcoming life’s battles to a wide spread audience.



Infuse your life with action. Don’t wait for it to happen. Make it happen. Make your own future. Make your own hope. Make your own love. And whatever your beliefs, honor your creator, not by passively waiting for grace to come down from upon high, but by doing what you can to make grace happen… yourself, right now, right down here on Earth.
Bradley Whitford


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