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“Ep. #5 Establish Your Expertise in the Eyes of Your Target Audience by Starting a Podcast”
How do you make yourself stand out as an expert or thought leader in your field?
You might have all the facts and feedback your clients need to succeed…but what can you do to not have to make your case to others every time you meet them?
Podcasters don’t have that problem when someone is listening to their show, the audience already makes that assumption for them.
Maybe you enjoy it, but it is hard making your case every time you meet a new person as to what make you an expert.
You have to prequalify what you say or give them that 5 second pitch that proves you know what you are talking about.
In podcasting, all you have to do is make sure your message is clear for the person looking for a show like yours.
Once you have taken the steps to start a podcast, people immediately see you in a different light. You become a source of information and field expert by virtue of the fact, you have a show that they are needing to listen to.
In this episode, we talk about the impact having a podcast can have on your expertise and why it can elevate you in the minds of others.
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“Sir” Isaac Smith has been working in audio production for over eight years, guiding new podcasters through the process of creating, launching, and maintaining their shows. Whether you are contemplating how to get your podcast off the ground or you’re interested in taking your production game to the next level, subscribe to The Full Time Podcast Producer as your go-to resource for pure podcast education.